Horror
1) Antagonist (bad guy) or his prime henchman must be suave; give the appearance of being a gentleman. Preferrably having a foreign accent.
2) Protagonist (good guy) must be quiet type. Usually a writer or film maker, who needs some R&R.
3) Set in a sleepy town.
4) The antagnoist should live in "the house on the hill", separated from the main town. Preferrably a crime took place there many years ago.
5) Victims should include at least: an elderly couple, one child, the local drunk, the bored housewife who sleeps around, a member of the clergy.
6) Don't forget that ambivalent ending! Who wants a happy resolution in a horror story?! Think: the original Friday 13th.
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